I drive by this sign for the Buffet Mongolian a few times per week on my way to campus at Iowa State University. Each time I give a little smirk and ask myself why on earth is the "g" pushed up? I don't really have a great answer to this question, other than my own assumptions. The conclusion I came to was that it comes down to ignorance of basic design principles. Non knowledge of basic design principles is acceptable if you happen to be the owner of this restaurant. Not acceptable if you are the sign company that installed this. Sign companies should know better, rather than contributing to this awful eyesore in the Ames landscape. The "g" is lowercase and has a descender. Which means that it should "descend" below the baseline. It would be a different story is this really was the restaurant's logo and they were pushing typographic boundaries by challenging the normative placement of the lowercase "g." Alas, this is not even the logo for this joint. There is a different logo on the restaurant's other sign in the parking lot that contributes to the overall visual confusion. I'll save that critique for another day.
1 comments:
My guess is that it was poor measuring and the descender of the 'g' was too long to hang in-line with the rest of the sign. The quick-fix was to raise it up to fit.
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