Friday, December 9, 2011

Two Articles on Culture Jamming


Image retrieved from Adbusters

Article 1
Jennifer Sandlin and Jennifer Milam, “Mixing Pop (Culture) and Politics: Cultural Resistance, Culture Jamming, and Anti-Consumption Activism as Critical Public Pedagogy”

Summary:// Sandlin and Milam analyze how and why culture jamming activists enact what they call critical public pedagogy. Although they borrow the concept of critical pedagogy from Ellsworth, they apply it specifically to culture jamming. They study two examples of jammers, Adbusters and Reverend Billy and the Church of Stop Shopping, as means of resistingconsumerism. They argue that culture jamming operates as critical public pedagogy, by (1) fostering participatory, resistant cultural production; (2) engaging learners corporeally; (3) creates a (poetic) community politic; and (4) opens transitional spaces through détournement.
Image retrieved from http://www.revbilly.com/


Article 2
Morgan Andrews, “When Magic Confronts Authority: The Rise of Protest Puppetry in N. America.”

Summary:// Andrews presents his article to focus on the modern, radical “protest puppetry” that began in North America as a form of dissent to end the Vietnam war as introduced by the Bread & Puppet Theater. He explains that protest puppetry is any kind of puppet theater that makes fun of authority. He also explains what a puppetista is and a puppeteer. A puppetista is an artist-activist, while a puppeteer is not necessarily an activist; both make puppets.


Image retrieved from http://www.puppetista.org/performances.html

Reflection:// The Jennifers present a good analysis of culture jamming through the work of Adbusters and Reverend Billy. I have been a long-time reader/viewer of Adbusters and appreciate its stance on subverting mainstream ads and the corporations behind them. Since much of its content is derived from its readers, often it seems obscure and sometimes I just don’t get the point of a particular piece. Other times, the copy and images are right on and I understand at least to a certain extent. The Media has portrayed the protesters as trouble-makers and not having a stated purpose. Andrews talks about the Media portrayal of the puppetistas protest of the RNC. A Fox News reporter accused those protesters of not having a clear message either.

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